Experiential Marketing On Brand Advocacy: A Mixed-Method Approach On Global Apple Product Users
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چکیده
منابع مشابه
the effect of experiential marketing on brand commitment with the mediating role of trust and loyalty:
it’s very difficult to differentiate the brands for companies in these days. because branding is not just market share but also share in mind and share in heart that is the core of experiential marketing. in this research using a research model and applying sem and pls, the effect of experiential marketing on brand commitment with the mediating role of brand attachment, brand trust and brand lo...
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Experiential learning methods have become increasingly popular in marketing education. Factors underlying this trend are: the desire to respond to the changing higher education environment (the student-customer); to endow students with employability skills; the common sense assumption that since marketing is a practical activity learning from experience makes sense; and, pedagogic methods desig...
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ژورنال
عنوان ژورنال: International Business & Economics Research Journal (IBER)
سال: 2014
ISSN: 2157-9393,1535-0754
DOI: 10.19030/iber.v13i5.8764